“Michelle Lanter Smith (Hi-Impact’s Co-founder) was one of the pioneers of Integrated Marketing Communications at IBM. She knew how to apply the academic premise to IBM’s marketing climate and attain real business results.”
—Dr. Martin Block Professor of Integrated Marketing Communications Northwestern University
Passion in Action Hi-Impact Marketing & Sales Solutions, Inc., headquartered in the Northwest Chicago suburbs, was founded by Roula Crews and Michelle Lanter Smith in 2006. With successful careers in marketing and sales, they desired to build a firm that would be different than the average marketing/advertising agency.
Why Are We Different? Hi-Impact does not just perform marketing consulting services & campaign design; Hi-Impact builds and EXECUTES an integrated marketing plan that delivers real sales results.