“What I saw in Roula Crews (Hi-Impact’s Co-founder) was the drive and the determination to get the sales that I needed. If Roula was on the job, I knew I’d get the results I was looking for.”
—Karla Williams Publisher | Founder Remarkable Woman
Magazine On-Line
DirectLead CommanderSM
Product Source Solutions (PSS) is a global sourcing firm with more than 20 years experience in Asia, manufacturing and importing product for U.S. companies. An integrated China strategy is necessary in today’s U.S. manufacturing environment in order to compete in a global world. PSS provides U.S. manufacturers with product that is produced at a much lower cost but with outstanding quality and customer service. However, being a start-up, PSS didn’t have the manpower or the marketing expertise to generate the leads they needed to grow the business. UsingDirectLead CommanderSM,Hi-Impact designed a campaign consisting of direct mail and telesales to build their brand awareness and generate leads.
Remarkable Woman Magazine had a great concept, but little ad sales. Hi-Impact executed targeted campaigns to potential advertisers, leveraging the upcoming editorial and magazine content. In a few short months, Hi-Impact was able to triple ad revenue for Remarkable Woman Magazine.
M-G Financial was a successful financial planning firm, but knew that it was time to grow the business to ensure a sound future. Hi-Impact worked with M-G Financial to identify new markets and developed a sales campaign to establish those new relationships.
Buzz...Buzz...Buzz...
Remarkable Woman Magazine On-line needed to increase its awareness in Chicagoland so more women would be compelled to sign on to the site. With a low advertising budget, Remarkable Woman Magazine needed to find non-traditional ways to get Chicagoland’s affluent women to read on-line. Buzz marketing was the right solution; it just took creativity and perseverance. Hi-Impact created The Girls of Remarkable Woman Magazine…an on-line soap opera about two women, much like RWM’s readers, who carried out their drama in local Chicagoland towns and shopping districts. RWM Advertisers loved the free PR, and the readers loved the juicy stories. Hi-Impact created contests to drive women to the web to read about The Girls and sign up for RWM’s e-newsletters. The Girls even had their own Fashion Style Event.
E-mail marketing is a smart and efficient way to reach your target audience. Remarkable Woman Magazine On-line found ezines (i.e., electronic newsletters) critical in driving its readers to the web. Hi-Impact’s mulit-channel marcom practice worked with RWM to develop a more effective e-mail that would drive higher click-thru rates.
Non-profits can also use e-mail marketing to reach their donors and contacts effectively. It’s an efficient vehicle to distribute monthly newsletters and appeals. It’s also effective vehicle for soliciting donations
Marketing Research
Research is a critical step in understanding your customers and/or target audience so that messages can be more effective. Hi-Impact is proficient in customer profiling research as well as buyer behavior, needs analysis and attitudinal research. Other valuable research work that we perform is perception baseline studies which are often crucial to understanding what the marketplace knows about you prior to beginning a campaign.
Product Source Solutions (PSS) is a global sourcing firm with more than 20 years experience in Asia, manufacturing and importing product for U.S. companies. An integrated China strategy is necessary in today’s U.S. manufacturing environment in order to compete in a global world. PSS provides U.S. manufacturers with product that is produced at a much lower cost but with outstanding quality and customer service. However, being a start-up, PSS didn’t have the manpower or the marketing expertise to generate the leads they needed to grow the business. Using
Remarkable Woman Magazine had a great concept, but little ad sales. Hi-Impact executed targeted campaigns to potential advertisers, leveraging the upcoming editorial and magazine content. In a few short months, Hi-Impact was able to triple ad revenue for Remarkable Woman Magazine.
on to the site. With a low advertising budget, Remarkable Woman Magazine needed to find non-traditional ways to get Chicagoland’s affluent women to read on-line. Buzz marketing was the right solution; it just took creativity and perseverance. Hi-Impact created The Girls of Remarkable Woman Magazine…an on-line soap opera about two women, much like RWM’s readers, who carried out their drama in local Chicagoland towns and shopping districts. RWM Advertisers loved the free PR, and the readers loved the juicy stories. Hi-Impact created contests to drive women to the web to read about The Girls and sign up for RWM’s e-newsletters. The Girls even had their own Fashion Style Event.
E-mail marketing is a smart and efficient way to reach your target audience. Remarkable Woman Magazine On-line found ezines (i.e., electronic newsletters) critical in driving its readers to the web. Hi-Impact’s mulit-channel marcom practice worked with RWM to develop a more effective e-mail that would drive higher click-thru rates.
Research is a critical step in understanding your customers and/or target audience so that messages can be more effective. Hi-Impact is proficient in customer profiling research as well as buyer behavior, needs analysis and attitudinal research. Other valuable research work that we perform is perception baseline studies which are often crucial to understanding what the marketplace knows about you prior to beginning a campaign.