Is Your Multi-cultural Marketing Approach too Bland and Generic?

Partnering with Imagen Consultants, a Chicago-based Hispanic PR and Promotions agency, Hi-Impact has launched Brillante Multicultural Marketing Group

Reaching a multi-cultural audience can be challenging to say the least--language barriers, cultural differences, and socio-economic factors--just to name a few. That’s why you need a marketing team that has the experience and where-with-all to reach multi-cultural populations such as Latino, African American, and Asian markets effectively. In fact, only after 9 months of forming the strategic partnership, one of Brillante’s campaigns, The Business Accelerator Program sponsored by American Family Insurance, won the U.S. Hispanic Chamber of Commerce’s Rojo Marketing Excellence award.

Brillante has the expertise and the experience to make your multi-cultural initiatives truly successful. Our work includes:

• Hispanic campaign strategy development
• Creative programs that resonate with Latino and other multi-cultural markets
• Web, direct mail, advertising, and promotion
• Partnership development, outreach to community influencers
• Program management
• Public Relations programs
• Events – street fairs/fiestas, cultural celebrations, special occasions
• Unique consumer environments – bodegas, community centers, retail
• Chambers and networking organizations – commercial, cultural and educational groups

Team members at Brillante have significant experience developing and implementing multi-cultural campaigns and programs for a variety of clients, including:

• American Family Insurance
• Alberto Culver
• Miller Brewing Company
• Coca Cola
• Daimler – Chrysler
• Chicago Public Schools
• Sally Beauty Supply
• Cuervo Tequila
• Sony Discos
• Microsoft
• Citibank
• Glaxo SmithKline
• Univision Television Group
• Hispanic Broadcasting Corp
• Illinois State Legislative Caucus
• Citibank
• Telemundo