Hi-Impact’s services are divided into four Practice Areas, tailored around our distinctive strengths and our clients’ needs. Our experience includes both business-to-business clients and non-profit organizations. Our offerings and fee structure are designed to give you the maximum impact for the least cost.
“Hi-Impact’s direct marketing program has generated qualified leads that we couldn’t have done on our own. As a growing start-up business, Hi-Impact is our marketing and sales department. ”
—Tim Bussey,
Product Source Solutions
Strategic Marketing & Sales Planning To ignite your growth or strengthen your brand, a fuel source must be identified. Without a well thought out “go to market” plan, good results are improbable. That’s why we’ve built a strategic planning practice that offers marketing research services, targeting and segmentation (including data mining), positioning and messaging, and retention and acquisition campaign planning. Our strategists can also work with you to determine sales coverage strategies and sales growth planning.
Multi-Channel Marketing Communications A carefully orchestrated multi-channel program will significantly increase your campaign response over a single-threaded program. You can count on us for direct mail programs, mailing lists, sales collateral, public relations, sponsorship programs, offline and online advertising, e-marketing campaigns, and event management. We’ll select the right mediums to reach your target audience while maximizing your marketing dollars.
Sales and Lead Management Make the most your marketing campaigns with a high quality sales force. Hi-Impact’s telesales reps will nurture all campaign responses, adding a personal dimension to your marketing effort, while also recording all communication in your marketing database. Our outbound telemarketing can perform contact discovery, sponsorship solicitation, and lead generation. Hi-Impact’s face to face sales reps are skilled relationship developers, yet also know how to close business and deliver results.
Database and Campaign Management Here’s the glue that holds your marketing efforts together and ensures that your campaigns are executed in an effective and timely manner. Our project management team leverages the marketing database to manage all outgoing and inbound communication with the target audience. They also are the “do-ers” behind our efforts, executing the marketing tactics that our strategists have determined to be most effective.
