A consistent message should be integrated into every point of contact with the customer, whether it’s a customer service rep, a package sent to a customer’s door, or a marketing brochure. Hi-Impact practices an integrated marketing discipline founded by Northwestern’s Medill School of Journalism in the 1990’s and refined and adapted at the IBM Corporation.

Marketing & Sales Linkage

Today, Integrated Marketing is a discipline that is talked about frequently but not always implemented successfully. Hi-Impact believes that sales and customer service are the very first departments that must be integrated with the marketing message. By linking marketing programs with the sales force and creating a closed loop process for all responders, campaign revenues can be increased significantly.

Orchestrated Campaign Tactics

It takes more than one time to get your message through, especially in today’s world where customers are bombarded with up to 500 different messages a day. Carefully orchestrated marketing messages need to be executed via a variety of mediums at planned intervals.