Health & Wellness

Addressing the Obesity Epidemic in Latino Communities

Vive en Forma / Get Fit for Life is an educational health awareness program that stresses the importance of better nutrition and exercise to improve health and lifestyles. Brillante (Hi-Impact’s Hispanic Marketing Division) has served as its agency of record since its inception in 2009.

Understanding that the rate of overweight and obesity in Hispanic children far outpaces that of their Caucasian counterparts, Vive en Forma aims to make Hispanic families aware of the problem and the severe dangers obesity and diabetes can create.  It also offers resources and tips on how to live a healthier life, everyday.

This 501(c)3 program provides education, information, and resources to the Latino community in the form of interactive programs at festivals, health fairs, schools, and park districts.  Vive en Forma also has a strong online presence through Facebook, a website, and e-mail outreach.

Program elements include:

Nutrition

• Latino Food Pyramid (proper nutrition within a Latino diet) and portion control.
• Learning how to cook healthier traditional Latino dishes.
• Healthy Latino recipes and meal plans for families and kids.

Fitness

• Zumba and “boxing for fitness” demonstrations.
• Fitness in everyday life, using your own body and equipment you have around the house to exercise daily.
• Information on where to take free fitness classes or how to keep kids active.

Diabetes Prevention and Care

• How to access health care professionals for diabetes concerns.
• How to obtain ongoing education on nutrition and cooking healthier for adults and children.
• Blood pressure and glucose screenings.

Obesity Awareness

• BMI calculations and counseling.

Public Service Announcements – TV and Radio.

Vive en Forma programs in 2011 have been made possible through a grant from the Coca-Cola Foundation.

See the Vive en Forma website for more information.