Manage the Selling Process, Leveraging the Database At Hi-Impact, we don’t just execute marketing tactics and sales calls;we ensure a closed-loop lead process by making sure all data, such as outbound campaigns and sales calls, are recorded in a customerdatabase.
A relational database is the foundation of all marketing campaigns. We use the database to measure and record all customer contact and transaction. Data is also critical to designing future campaigns, along with customer segmentation and profiling.
At Hi-Impact the database is the glue that links the marketing efforts with the sales team. We can manage all of your campaign data on our on-line, integrated database system or we can utilize your in-house database.
Campaign Management
Hi-Impact is UNIQUE in that we offer campaign management services. Our project managers are lovers of detail. Their job is to facilitate the design and production process so that your campaign is delivered in an efficient, high quality, and timely manner. Our project managers not only oversee all details before the campaign hits the streets, they are also responsible for ensuring all responses are accounted for and tracked in the database as well as being worked on by Hi-Impact’s lead nurturers (i.e., the sales team).
Response Management
Dashboard Control – Knowing Your Campaign Reponses Are Being Managed Effectively
Your campaign and its collateral can be superior, but you’re nowhere without solid response management. Hi-Impact will manage all your campaign responses, whether they are generated from direct mail, web ads, telemarketing, or radio ads.
Our DirectLead CommanderSM, an integrated marketing approach, will ensure a closed loop process so that no response will get lost after they respond. All responses will be collected in a central repository and entered into a contact management database. From there, Hi-Impact will fulfill any offers promised and respond to the prospects’ requests.
DirectLead CommanderSM will ensure that you get reports on clicks, inbound responses, outbound calls, offers fulfilled, and more. With Hi-Impact’s response management capabilities you’ll know that you are at the dashboard, fully understanding your campaign’s results.
