Print, Web, Radio Ads To meet your advertising needs, Hi-Impact offers creative design, copywriting, and production management services. Our graphic artists have expertise in print and web, as do our talented group of writers. Utilizing the message plans generated for your Hi-Impact marketing campaigns, our team of creative experts will develop a print or web ad with the latest know-how in these emerging areas. Hi-Impact also has writers and web designers who can create the right landing page or web page to generate leads and convert them to sales.
Another effective web advertising medium issponsorshipof a website or electronic newsletter. Hi-Impact can research the best partnerships for your offering, whether it is industry trade magazines or industry associations, and negotiate a sponsorship. An effective sponsorship with the right organization in your industry can increase your visibility and generate more leads. Co-marketing is another effective tool; Hi-Impact can contact potential partners that may be interested in marketing your product for you in exchange for your support of their product.Co-marketingcan be extremely useful when the advertising budget is an issue.
Radio advertising can also be an effective medium to reach your target audience depending on your campaign goals and your offering. Hi-Impact can manage a radio campaign for you, ensuring you get the results you’re looking for.
PR Offers 3rd Party Credibility Hi-Impact offers PR services that can get you the third party credibility that only the media can offer. Using our media contacts, including our database of media personnel, we can reach trade magazines as well as weekly and daily newspapers with your message. Hi-Impact’s PR services not only exhibit excellent writing attributes in our press releases, but persistency in reaching the targeted media and pitching your story. We can uncover upcoming “special features or issues” in targeted periodicals and newspapers that will be dedicated to the area of interest that your product serves. An opportunity like that could be critical to building your brand and sending your message into the marketplace.
Brochures & Collateral
Tactical Messages – Brochures & Collateral Hi-Impact offers creative design, as well as copywriting, to meet your collateral needs. Sales brochures and pamphlets can be an integral part of the marketing process. We will work with you initially to scope out the right message plan for your piece so that the artwork, design, and copy can deliver the desired outcome. Hi-Impact’s project managers will then facilitate the design and production process, ensuring that your collateral is delivered in an efficient and timely manner.
Direct Mail
It’s Still Got It…The Impact of Direct Mail Yes, direct mail costs continue to rise as postage increases every few years. Yes, there are now cheaper alternatives, namely the Internet. However, sometimes direct mail is the best way to reach potential customers. Direct mail can be targeted, it calls for action, and…it’s measurable.
It’s All About Qualified Leads As a leader in marketing and selling strategies, Hi-Impact is built on ONE simple principle - produce better results for you, and our business will grow with yours. Everything we do is focused on improving your return on investment. From our selection of targeted mailing lists, to our unique understanding of how your customer thinks; from crafting impact copy, to developing compelling offers that are easy to understand and that generate response, Hi-Impact’s focus is fixed squarely on delivering you results.
Electronic Web / Marketing
The Impact of the Web Having an effective web site can be critical to an integrated marketing strategy. Our web service partners can help you create or rebuild your site and optimize it so you can accomplish your goals. Hi-Impact can build the content for your new site and work with our web design partners to create a new site that’s attractive and effective.
Drive ‘em to Your Site Our web traffic programs can be tailored based on your budget. We can manage more traditional programs such as Internet Ad Campaigns, Pay-per-Click and Sponsorships. Or we can reach potential affiliates, developing co-marketing projects that will drive traffic to your site.
A good buzz program with successful PR can also drive significant web traffic.
E-zines, or electronic newsletters, are a phenomenal way to build one-to-one relationships with your customers. It’s also an easy way to keep them informed and cross-sell them on other products or services. With the web mostly being a “pull” strategy, e-zines offer a way to “push” prospects to your web medium.
Leveraging our partners, we can develop e-mail marketing campaigns using your house list or a rented list. We’ll work with you to pick the right demographics and lists; generate creative ad copy; test your campaign and provide comprehensive real time reports on the results. We can also provide follow-up and management of your leads and sales.
The Google Craze…Search Engine Optimization Today everyone depends on search engines such as Google to find the information they are looking for. Search engines put the world’s data banks at your fingertips. Organic growth (i.e., your site popping up when a Google search is done on a related key word) for your web site might be critical to your web strategy. There’s stiff competition for the top listings on any Google search. Search engine optimization can help your web site get listed near the top.
Events / Webinars
Successful Events Hi-Impact can design, coordinate, and oversee your event for you. Our strategists and project managers have managed a plethora of event types, including fundraisers and lead-generating seminars. Some of our events have included:
Corporate workshops
Product or service offering seminars
Fashion Shows
Art Auctions and Casino Events
Wine Tastings & Craft Boutiques
Plays
For non-profit events, Hi-Impact can solicit organizations to sponsor the event so that costs are covered and charity dollars can be raised.
Efficient Webinars Webinars (a seminar held on the web) can be an efficient means to reaching potential customers. Travel and time constraints are removed from the equation as far as the prospects’ unwillingness to attend to your seminar. From the comfort of their office, they can log on to your seminar, hear your voice as well as your keynote speaker’s, and view your slides on their desk computer. It’s technology at its best!
Webinars are an excellent tactic that can be used successfully in business-to-business campaigns. Sometimes they can be even more powerful when teamed up with an industry expert, magazine, or association to yield credibility and generate a larger audience.
You can be sure your event will go off without a hitch. Hi-Impact uses only technology providers that lead in the industry web-event technology.
Let Hi-Impact Do the Legwork Working with you and your firm’s staff, Hi-Impact can develop and manage the event or webinar, including designing, writing, coordinating, and holding practice sessions. We will manage all of the back-end administration so you only have to show up and deliver your well-rehearsed presentation. All attendees will be tracked and integrated into the Hi—Impact lead management process.
