Marketing Support Services

Hi-Impact supports clients’ sales team with marketing coaching and support services that will:

• Identify the firm’s sweet spot and determine a focused marketing strategy to grow business revenues
• Position the firm as the clear leader among the competition with interactive web and e-mail marketing as well as traditional marketing collateral and campaigns.
• Execute telemarketing campaigns and generate qualified leads three times faster than a sales rep on his own

Here’s the specifics . . .

Marketing Research
Hi-Impact can design and conduct marketing and customer research to help you better understand who you should target and what their needs, attitudes and behaviors are.

Whether you require exploratory study which can lend insight into your marketing problem or point you in a direction for your communication strategy, or you need more conclusive, descriptive research that measures awareness, perceptions, and basic behaviors of your audience base—Hi-Impact can find the best research solution for you.

Messaging & Campaign Planning
Message planning is key to a successful campaign. Messages need to be carefully created and applied consistently. In addition to message planning, we’ll determine your brand positioning as well as value proposition. We work to integrate this very foundational work into all messages going out to the marketplace.

Before a campaign can be executed, a campaign plan must be determined. Hi-Impact has vast experience in designing both acquisition and retention campaigns for industry and the non-profit sector.

Sales Planning
Strategic sales planning is also critical to ensure that the sales force is being utilized most effectively in regards to minimizing cost per lead or expense to revenue ratios. Hi-Impact’s sales planning practice includes sales coverage planning so that you can optimize your sales force to its fullest potential and forecast sales growth in the near future. Significant cost savings can be reached by implementing a hybrid model on a segmented customer base. Savvy marketers will actively choose which customer segments should receive face-to-face sales coverage, while others receive a combination of inside sales and direct mail to maintain customer-centric relationships.

Print, Internet, Radio Ads

To meet your advertising needs, Hi-Impact offers creative design, copywriting, and production management services. Our graphic artists have expertise in print and web, as do our talented group of writers. Utilizing the message plans generated for your Hi-Impact marketing campaigns, our team of creative experts will develop a print or web ad with the latest know-how in these emerging areas. Hi-Impact also has writers and web designers who can create the right landing page or web page to generate leads and convert them to sales.

The Impact of the Web
Having a search engine optimized web site can be critical to an integrated marketing strategy. Our web service partners can help you create or rebuild your site and optimize it so you can accomplish your goals. Hi-Impact can build the content for your new site and work with our web design partners to create a new site that’s attractive and effective.

Drive ‘em to Your Site
Our web traffic programs can be tailored based on your budget. We can manage more traditional programs such as Internet Ad Campaigns, Pay-per-Click and Sponsorships. Or we can reach potential affiliates, developing co-marketing projects that will drive traffic to your site.

A good buzz program with successful PR can also drive significant web traffic.

E-zines, or electronic newsletters, are a phenomenal way to build one-to-one relationships with your customers. It’s also an easy way to keep them informed and cross-sell them on other products or services. With the web mostly being a “pull” strategy, e-zines offer a way to “push” prospects to your web medium.

Leveraging our partners, we can develop e-mail marketing campaigns using your house list or a rented list. We’ll work with you to pick the right demographics and lists; generate creative ad copy; test your campaign and provide comprehensive real time reports on the results. We can also provide follow-up and management of your leads and sales.

PR
Hi-Impact offers PR services that can get you the third party credibility that only the media can offer. Using our media contacts, including our database of media personnel, we can reach trade magazines as well as weekly and daily newspapers with your message. Hi-Impact’s PR services not only exhibit excellent writing attributes in our press releases, but persistency in reaching the targeted media and pitching your story. We can uncover upcoming “special features or issues” in targeted periodicals and newspapers that will be dedicated to the area of interest that your product serves. An opportunity like that could be critical to building your brand and sending your message into the marketplace.

Brochures & Collateral
Hi-Impact offers creative design, as well as copywriting, to meet your collateral needs. Sales brochures and pamphlets can be an integral part of the marketing process. We will work with you initially to scope out the right message plan for your piece so that the artwork, design, and copy can deliver the desired outcome. Hi-Impact’s project managers will then facilitate the design and production process, ensuring that your collateral is delivered in an efficient and timely manner.

Direct Mail
Yes, direct mail costs continue to rise as postage increases every few years. Yes, there are now cheaper alternatives, namely the Internet. However, sometimes direct mail is the best way to reach potential customers. Direct mail can be targeted, it calls for action, and…it’s measurable.

Successful Events
Hi-Impact can design, coordinate, and oversee your event for you. Our strategists and project managers have managed a plethora of event types, including fundraisers and lead-generating seminars. Some of our events have included:

• Corporate workshops
• Product or service offering seminars
• Fashion Shows
• Art Auctions and Casino Events
• Wine Tastings & Craft Boutiques
• Plays

Efficient Webinars
Webinars (a seminar held on the web) can be an efficient means to reaching potential customers. Travel and time constraints are removed from the equation as far as the prospects’ unwillingness to attend to your seminar. From the comfort of their office, they can log on to your seminar, hear your voice as well as your keynote speaker’s, and view your slides on their desk computer. It’s technology at its best!

Project Management Services

Hi-Impact is UNIQUE in that we offer campaign management services. Our project managers are lovers of detail. Their job is to facilitate the design and production process so that your campaign is delivered in an efficient, high quality, and timely manner. Our project managers not only oversee all details before the campaign hits the streets, they are also responsible for ensuring all responses are accounted for and tracked in the database as well as being worked on by Hi-Impact’s lead nurturers (i.e., the sales team).