Speaking
Entrepreneurs: Finding Your Sweet Spot
Michelle Lanter Smith is a nationally recognized marketing strategist, speaker, and coach. She has coached more than 2,000 firms in finding their sweet spot—helping them determine their unique business identity—and pumping their sales volumes to new heights.
Through one-on-one coaching and numerous engagments with small business owners, Michelle has developed a simple, step-by-step approach to discovering one’s unique business identity. Her seminars and webinars receive kudos from small business owners from across the nation.
“The program has REALLY been amazing. I went to a conference last week, and someone actually asked me ‘why would we use YOU?’ And, it just FELL OUT OF MY MOUTH!!! I was so momentarily impressed with myself that I almost fainted. So, much thanks to the program for really pushing me, and really being there after I decided I WOULD NOT give up.”
Tina Lyons, Double River Forwarding, Portland OR
See video of Michelle in action at a recent marketing symposium.
- Intro to Marketing
- Secret 1: Differentiate your business
- Secret 2: Target the ideal client
- Secret 3: Ask, ask, ask again
- Secret 4: Strategy before tactics
- Secret 5: Be found
Download Michelle’s bio.
See a list of Michelle’s current marketing curriculum.

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